Entrepreneurship

Website visitor behavior becomes useful when it is read as a sequence rather than a collection of isolated numbers. A pageview tells you that a page loaded. It does not tell you whether the visitor understood it, found the answer, or left in frustration. To reach a sound conclusion, look at...

Clarifying business value immediately means a visitor should not need to study your homepage to understand what the business offers. A useful website messaging strategy makes the offer, audience, outcome, and next step apparent within seconds. It does not try to communicate every capability at...

Getting a first visit is only the beginning of a relationship. Website customer retention asks a more useful question: after a person has bought, learned, or contacted you, what good reason do they have to come back? The answer is rarely a louder promotion. It is usually a reliable mix of...